Mar 8

Welcome to The C Suite Podcast! My Career Story & Season 1

welcome to The C Suite with Catherine

Over the past six months, I’ve been pouring my heart and soul into a new project, and it’s finally here! As someone who is passionate about financial literacy and sharing the stories behind emerging small businesses, I was craving the opportunity to share these two things on another platform. I’m thrilled to announce the launch of my podcast! Welcome to The C Suite with Catherine! 

Welcome to The C Suite with Catherine

My name is Catherine Smith Licari, and I live in New York City with my husband and our dog, Penny. I was inspired to start this podcast because I have always loved connecting with others. I am passionate about financial literacy for small business owners. However, I know how frustrating it can be for entrepreneurs who feel like they don’t have a roadmap to success when it comes to learning about finances in business. 

After graduating in 2011 with a degree in political science and writing, I took an internship at W Magazine. I stayed in the magazine world for a number of years before launching Plan de Ville, my first company, which is an e-commerce site for emerging luxury fashion designers. 

I quickly learned that I had a knack for entrepreneurship, but knew I was lacking the financial skills necessary to forge ahead. So I went back to school and earned my MBA from Columbia business school in 2019.

Over the past two years I have been building a new financial literacy company, Cash Flow for Creatives, which is the inspiration behind this podcast. It is designed to empower small business owners with financial tools that are designed for them. 

Each episode of this podcast will feature one finance term that is explained through career stories in conversation with friends.

Join me so as we dive into the highly personal stories that bring finance to life.

In this season of the C Suite with Catherine, we’ll hear about:

  • Assets with Lauren Grunstein, VP of sales, PR and marketing for Verstolo
  • PNL – the profit and loss statement – with Andrew Kwon, owner of a luxury evening gown and bridal line
  • Partnerships with Marcelo Giacobbe, founder of Giacobbe 
  • Assumptions with Katie Schloss, creative entrepreneur and writer
  • And more!

Simple Finance Resources for Small Business Owners:

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