Staying Motivated and Inspired Amidst Endless To-Do Lists
I met Current D’Ignazio through the great power of Instagram. Current is the Senior Brand Communications & PR Manager at La Prairie. We first got in touch after I had shot some beauty content on IG stories, and she reached out and suggested a few products she thought I might like. Many events, photoshoots, coffees, and laughs later, she still inspires me to channel creativity, work hard, and think outside the box.
What is your favorite part of your job?
My favorite part of my job is meeting so many unique & talented individuals and learning unexpected new things! I love working with a wonderful cross section of industry leadership—from editors to influencers, celebrities, makeup artists, dermatologists, and fashion experts.
Additionally, La Prairie supports young and emerging artists who pay homage to the brand’s esthetic roots. I’ve been fortunate enough to be introduced to amazing artists and art institutions through these initiatives and it’s led me to an enhanced role—spearheading La Prairie’s Cultural and Artistic Affiliations in North America.