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Catherine PDV

Career & Style: Dressing for and Creating the Job You Want

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    On Launching Plan de Ville’s First Product

    December 31, 2017January 2, 2018

    In 2017, we introduced our first private label product, Plan de Ville’s debut Exclusive Fragrance! I have always wondered what it would mean for Plan de Ville to expand into our own private label, and this past spring we had an amazing opportunity to develop our own custom fragrance via a beautiful candle.Creating our first product

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    • Reporting live from my home office: it’s time. I’m writing a book. Thank you to the people who made a point to seek me out and suggest this - like I said in my #TEDx: tell one woman what you think she’s capable of. Your suggestions can have the ability to help her envision herself doing something she (always) dreamed of.
    • I am so excited to kick off all things spring! From my favorite new details in our apartment (swipe!) to a fresh take on my work style, it’s always so exciting when a new season starts. I am honored to be partnering with @whbm again this spring to share one of my favorite looks from their new collection – I love how they mix beautiful fabrics at great price points to make dressing from conference room to cocktails a breeze. Head to my stories to see how I styled this full look. Xx #ad #whbm
    • It’s the first day of spring! There’s a new energy in my step, and a new brand on @plandeville - meet @AlysonEastman! We just launched this leather jacket in four gorgeous spring colors. It’s a made-to-order partnership that allows us to partner with Alyson to produce these jackets sustainably, in sizes 0 to 12. Each one is made specially for you and ships to you within two weeks of your order. In my opinion, the future of fashion is agile, personal, and inventory-light. I hope you enjoy Alyson’s jackets as much as I do! #emergingdesigners #springstyle #PDValysoneastman
    • CLOSED: congratulations @pcmesher! #GIVEAWAY! It feels like spring is almost here! I’m up and at ‘em early this morning and I’m loving the new energy that’s coming back to my days thanks to a bit more sun! No time like the present then to step into a clean beauty refresh 🌱 we’re restocked and ready for a beautiful season with #PDVbeaute! To enter the giveaway: ⭐️ tag a friend and tell them why they inspire you.⭐️You’ll be entered once for each friend you tag, and twice if they come on over and follow along on my profile. A winner will be chosen at random on Saturday 3/16 to win a @troosskincare Botanical Facial Oil and a $200 gift card to my emerging luxury fashion + beauty shopping site @plandeville 🌱 #cleanbeauty #inspiringothers
    • Reporting live from the middle of my last block-week course at @columbia_biz! I can’t believe I’m rounding the corner on completing this goal. It all started when someone suggested I consider an Executive MBA (all the coursework of a full-time MBA, but structured around a schedule that makes sense for working professional) and then I was on my way. This week’s course is called Leadership Through Fiction, which I chose because I’ve always loved writing about film and TV, and because the title struck me as a metaphor for entrepreneurship. I’ll never forget the people who said yes to working on my idea when I was 25, giving me and @plandeville years of their story and a chunk of real estate on their resumes. We all shape our own narratives. What chapter of your story are you writing today? #morningthoughts #entrepreneurship
    • Tomorrow is International Women’s Day and today more than ever I realize our collective responsibility to build up the women and girls around us. Adopt the practice of reinforcing the women around you. Tell one woman or girl what you think she is capable of. Your suggestions can help her envision herself doing things she never before dreamed of. Thank you to @theathenaempire for this edit from my #TEDx talk: Female Entrepreneurship: Building the Pipeline from Girlhood. #tedx #entrepreneurship #educategirls
    • Current mood: coming off a great weekend with inspiring people and heading into an amazing work week. The highlight: shooting with @ChristianOth for @TownAndCountryMag on Thursday! I’ve also got an amazing new team member on board (her name is Natalie!) who you’ll be meeting in my stories. What’s on your agenda for the week? Tag a friend and wish them luck on their goals this week! #mondaymotivation | photo by @lydiahudgensphoto
    • This morning a colleague asked me about why I decided to work in the fashion industry. She asked, “what really pushed you toward it?” One word: #Paris. I studied abroad in Paris in 2009, had a tiny little studio apartment in the 7th just steps from the Eiffel Tower. Paris is where I fell in love with the transformative power of fashion and style. Our clothes make us feel, and they help us communicate who we are; at the very least, what we wear helps us be ourselves. Whether that’s your favorite velvet blazer, a mask at a costume party, or your running shoes on a cold morning, what we wear makes us feel…and that is a lesson I learned in Paris. Oh, another thing: when I had to move out of that darling little apartment and go back to the States, I was devastated thinking I might not get the chance to go back to the city I fell in love with. Guess what? I went back, again and again. You never know what the future holds. Photographed by @BrandieRaasch #mywhy
    • With our combined school and work schedules, @samdangremond and I have been traveling much less than we used to, but that said, we did sneak away to Palm Beach a couple weeks ago – yay! It’s a destination so close to our hearts because it’s the first place we traveled together back in 2015. So, since I’m packing less these days I really want to nail my travel looks. 😉 You already know I love @SarahAlexandraShirts for their effortless style, and I brought along the brand’s Signature Shirt in “Blossom Boss” which I loved! 🌿 I styled it with white denim and felt like I fit right in at the new @floriespb. The designer and I were so excited to see how much fun we had with the giveaway with #SarahAlexandraShirts that their team has so generously offered to give you 10% off your purchase at SarahAlexandra.com. Just use code "Catherine" at checkout! #travelstyle #sponsored #womeninbusiness
     
     
     
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