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Catherine PDV

Career & Style: Dressing for and Creating the Job You Want

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    #MyTinyPinkBathroom: Before and After

    March 20, 2018March 20, 2018

    Photographed by Erin Kestenbaum I moved uptown to the charming East 60’s last spring after living in Tribeca for five years. I decided to trade a glass high-rise for a quiet townhouse, and I’ve never been so at home in a New York apartment. Take a step inside #MyTinyPinkBathroom to see how I brought it

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    • #ThisIs30! Thank you so much for all of the love today and always. As I said last night to my closest friends, I’m so grateful for the people in my life: past, present, and future. My twenties roared. Here’s to the next decade! #1111 #scorpio #CatherinePDV30
    • Sunday style wearing my favorite @shopthecurated coat designed by my lovely friend Nicola. I styled it in several ways for a style diary shot by @lydiahudgensphoto for @shopthecurated’s lovely site. Can’t wait to show you the looks! #fallfashion
    • Nothing quite like taking a #PDVbeaute box into #mytinypinkbathroom! Which is exactly where all this started for @plandeville - talking to you via comments and DMs about beauty, haircare, and skincare. Thank you so much for all the love today! Check out the site’s new Beauté section and our new female beauty entrepreneurs!
    • #15K! I can't believe there are 15,000 people here in this community! I wanted to take a moment to re-introduce myself to the new friends on here: I'm Catherine Smith, the Founder & CEO of @plandeville, the e-commerce company I created in 2014. I am also a business school student, an alum of #parsons, a luxury brand advisor, and a Scorpio! I live on Manhattan's Upper East Side (after 5 years in Tribeca) and love connecting with women. Thank you so much for joining me for this journey where my biggest goal is to support and encourage women to create the life they always dreamed of. #grateful #loveyou! image credit: behind the scenes of a shoot with @lydiahudgensphoto
    • Monday morning, 8 AM: my 6-person Luxury Education Foundation/Columbia Business School team and I presented a series of concepts to one of the leading brands in the world. My mantra that guides me through these moments is always about calm confidence. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One of the best things I can do for myself in these moments is to make sure that I do whatever I need to do to feel calm and confident. Whether that's making sure I lay my outfit out the night before, making sure I have breakfast food in the fridge (crucial!) or just making sure that I have enough time to center my thoughts before I kick things off. When you're thinking about tackling something big - remind yourself it's all about calm confidence. What's a mantra that guides you? I'd love to know.
    • Ever since @PrincessEugenie wore her stunning wedding dress that showed the scar from her scoliosis surgery, I’ve been thinking about my own long scar on my back across my shoulder blade. I had corrective heart surgery when I was 2 years old, and my scar has always been something I’ve been quietly proud of. It is something that makes me unique, it’s a sign of strength, and it is a reminder that beauty is our own personal story. Beauty and skincare are things I love connecting with women about - including women like Christina of @troosskincare who took the time to email me a personalized care plan last night when I said I was having a bad skin moment on my stories. Stay tuned because I can’t wait to share something new and #beautiful with you on November 1st. Photographed by @lydiahudgensphoto #PDVgirls
    • I am having so much fun with you in my stories! Thank you for sharing your workday styling tips and what makes you feel powerful and prepared. For me, it's a blazer belted, full stop. Be sure to follow along on my stories, I'll be sharing more of my daily outfits with you going forward! #mystylediary
    • #MondayMotivation: I am always looking for the best signature pieces by emerging brands and creators. I’m also always looking for pieces that make me feel powerful and stylish, which for me usually includes a classic shirt and a blazer. I recently connected with Sarah Alexandra McKinney, the designer of the beautiful line @SarahAlexandraShirts. Sarah was inspired to continue her mother’s work as a womenswear designer and tailor through her own line dedicated to classic shirts for women. I’m ready to take on the week in their beautiful Signature Shirt, and I think you’ll feel just as strong as I do in one, too. 📷@lydiahudgensphoto #classicstyle #ad
    • Sunday vibes wearing all @kallmeyerofficial. Remember that moodboard from my story last week? She showed up on set for this shoot with @lydiahudgensphoto! We’re two weeks out from launching something new on @plandeville...and this look paired perfectly with it. Any guesses? Tell me in the comments! 🌿 linking my look in my story 🌿 happy Sunday! X
     
     
     
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