Why I Launched PDV Beauté | Clean Beauty


One of my favorite things about entrepreneurship is being able to build new ideas into my business that are based on our customers. That’s exactly how PDV Beauté was born! I started receiving many questions about skincare, my own beauty routine, and noticed that it was a major priority for our clients.
We launched with four clean beauty brands that are all owned and operated by women. Immunocologie, Troos Skincare & Apothecary (I use their Fine Botanical Oil every morning and night), NaturallyBy Stevi Christine (for the best brows ever), and Gloss Moderne haircare. Each brand makes fantastic products that I started using personally. I believe in each brand and each entrepreneur so deeply and it’s an honor to collaborate with them to bring their clean, cruelty-free, natural products to you!

Gloss Moderne‘s all-natural, vegan, paraben- and sulfate-free masque is your new go-to hair nourishment solution. Shop the haircare line here.

The Fine Botanical Facial Oil by Troos Skincare & Apothecary is the brand’s debut product, and it mixes a beautiful combination of natural oils for beautiful hydrated skin all winter long. I use it in the morning after a serum, and at night under my moisturizer (I sometimes mix it directly with my moisturizer!). Shop The Fine Botanical Facial Oil on Plan de Ville.

Eyebrows, meet your new best friends. The two hero products by NaturallyBy were created by celebrity makeup artist Stevi Christine to do two things – define your brows, or fill your brows. Shop both products here – I recommend the Definer if you’re looking to achieve subtle shaping, or the Filler if you’re looking for more dramatic impact. I use the color “Dark” whereas “Light” is perfect for blondes and redheads.

Immunocologie is powered by some seriously sophisticated and natural science. The founder was inspired to create her powerful line after her own cancer diagnosis. Shop this innovative line on Plan de Ville – our whole team swears by their Oxygen Treatment Creme!

Head to Plan de Ville to discover our edit of skincare and haircare by female beauty entrepreneurs!

Photographed by Lydia Hudgens in New York City


Author: catherine

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