Brands I Believe In: Sofia Fima

I am so excited to share that a brand I am very proud to have worked has launched! Sofia Fima is a direct-to-consumer brand that focuses on creating luxurious (yet affordable) handbags designed around functional style that includes organizational inserts that fit seamlessly into each bag. When designer Dianna Pozdniakov approached me with her concept of creating a bag brand that would stand up to the task of helping women conquer their busy lives with style, I was immediately intrigued.

Almost one year later, the brand is entirely reborn as a direct-to-consumer label that was designed by our team to help women streamline their lives. Sofia Fima offers women chic, affordable, high-quality handbags that are made in America of Italian leather, which offer superior organization through the use of removable (and beautiful!) organizational inserts. I flew to Maine over Labor Day weekend to style the brand’s launch campaign, seen here!

Meet The Main Squeeze tote – she’s like your work wife. It’s a go-to bag to take with you to feel ready for every opportunity and challenge your day might throw at you.

Rather than having to carry multiple bags for each role a woman plays in her life, wouldn’t it be great if your beautiful bag could transform with you? Enter, the Organizers

The Chief of Staff Organizer – think of this organizational insert as the office manager for your own personal workday. This organizer was designed with your Nine-to-Five life in mind: you’ll find a padded secure slot for your laptop, a key-leash, and functionality-driven pockets for everything from pens to your personal beauty essentials. Available in 13” and 15” sizes.

Another bag that I love is the Out of Office tote, she’s the bag you think of when you ponder how you’ll enjoy your vacation days. A quick weekend road trip? A girls’ trip somewhere warm? The Out of Office bag makes it easy to go from desk to airport or home office to your front seat.

Check out the rest of the brand on the site!



Photography: Reggie Hodges

Styling: Catherine Smith (me!)

Hair & Makeup: Teague Vivolo 

Author: catherine

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